How to Start Your First Ad Campaign on Squren

Launching your first campaign on a new platform can feel overwhelming — but on Squren, the process is designed to be clear and fast. This step-by-step guide walks you through everything from account setup to going live, so you can start seeing results as quickly as possible.

Step 1: Create Your Squren Account

Head to Squren.com and sign up for an advertiser account. Fill in your details, and our team will review and verify your account. Once approved, your account status will be switched to "verified" and you'll have full access to the platform.

The verification process exists to protect the quality of campaigns running on our network — it typically moves quickly.

Step 2: Fund Your Account

Before launching a campaign, you'll need to add funds to your advertiser balance. Squren supports several payment methods:

  • PayPal
  • Paxum
  • Payoneer
  • Bank Wire Transfer

Choose the method that works best for you and add your initial deposit. There's no need to spend big to start — even a modest budget can generate useful data for your first campaign.

Step 3: Choose Your Ad Format

Squren supports multiple ad formats. For your first campaign, consider starting with one format and mastering it before branching out. Your main options are:

  • Popunders — Great for high volume and affiliate offers
  • Banners — Versatile and familiar; easy to design and test
  • IM Floaters — Good for engagement-focused campaigns
  • Mobile Redirects — Ideal if you're targeting a mobile-first audience
  • Interstitials — High-impact for brand awareness or big announcements

If you're unsure which format to choose, our 24/7 support team can help you match a format to your campaign goals.

Step 4: Define Your Targeting

This is where you tell Squren who should see your ad. Set your targeting parameters based on what you know about your ideal customer:

  • Geography — Which countries, regions, or cities should your ad target?
  • Device — Desktop, mobile, tablet, or all?
  • Site category — Are there content categories that align with your audience?
  • Day-parting — Are there specific hours or days when your audience is most active?

Start with the most important filters and expand from there as you gather data.

Step 5: Set Your Bid and Budget

Squren operates on an RTB (real-time bidding) model, which means you set a bid price you're willing to pay per impression or view. Here are a few tips for setting your initial bids:

  • Start with a competitive bid — Bidding too low means you won't win many auctions. Check recommended bid ranges for your target geography and format.
  • Set a daily budget cap — This protects you from overspending while you're testing. Start with an amount you're comfortable spending as a test budget.
  • Plan to adjust — Your first bid likely won't be optimal. Expect to tweak it once you see real performance data.

Step 6: Upload Your Creative

Depending on your chosen format, you'll need to provide:

  • Banners / IM Floaters — Upload image files in the required dimensions, or use HTML creative tags
  • Popunders / Mobile Redirects — Provide the landing page URL you want to send traffic to
  • Interstitials — Full-page creative or URL

Make sure your creative is polished and your landing page loads quickly. A slow or poorly designed landing page is one of the most common conversion killers.

Step 7: Review and Launch

Before going live, double-check: - Targeting settings are correct - Daily budget is set - Creative or URL is properly configured - Campaign name and tracking tokens are in place

When everything looks good, hit launch. Your campaign will enter the RTB auction immediately and impressions will begin flowing.

Step 8: Monitor and Optimize

Once your campaign is live, check in regularly using Squren's dashboard. Key metrics to watch:

  • Impressions — Are you winning enough auctions? If not, raise your bid.
  • CTR (Click-Through Rate) — Is your creative attracting clicks?
  • Conversions — Are clicks turning into the actions you care about?
  • Performance by geography/device — Which segments are converting best?

Use token tracking to pass performance data to your analytics or affiliate platform for deeper optimization.

Need Help?

Squren's support team is available 24/7. Whether you're stuck on setup or want advice on campaign strategy, reach out via our contact form or social media channels. We're here to help you succeed.

Ready to get started? Visit Squren.com and sign up today.